My Blog__ Hellz™ Spring ’09 Delivery II: Renegades of Funk

April 14, 2009 | By

Hellz™ presents the second installment of our Spring '09 collection, Renegades of Funk, a tribute collection to the Electro-Sound of the 80's in NYC. Paying homage to the string of electro 12" records by Soul Sonic Force & Afrika Bambaataa, including our all time favorite, Renegades of Funk, a song which truly stood on its own without trying to sound (or no sound) like Planet Rock or Looking For the Perfect Beat. It was a song that was a beat of its own, a beat that the Hellz woman can nod to!!!

Adding color to our often dark color schemes, the new palette took onto shape during a long day at work, when Renegades of Funk was on the tunes, inspiring a vibrant, cultural, funk style often synonymous Bambaataa. Even with the infusion of brighter colors and femme silhouettes, Hellz' imaginary muse; the badass woman is very much present with her toughness all but heightened by the juxtaposition of soft and hard fabrications.

"Now renegades are people with their own philosophy, they change the course of history..." - Afrika Bambaataa, Renegades of Funk

Photography: Brooke Nipar
Art Direction: Misslawn
Model: Silje Skolseg
Styling: Allison Miller
Hair / Makeup: B. Brill

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