Archive for the ‘The Come Up’ Category

Alexia is Hentsch Man

Monday, June 14th, 2010

Alexia Hentsch, and her partner Max von Hurter felt the menswear market was missing simple and affordable. So the childhood friends, created Hentsch Man, a straightforward, yet elegant and wearable menswear line—a one-stop shop for men to shop. The Hentsch Man, man is “preppy, but cool.” Alexia says. “A sort of mix between a southern Italian and a Parisian—with the youth of a New Yorker.” Think uptown tailoring, mixed with downtown cool.

Born in Sao Paulo, Brazil, Alexia is now stationed, along with Hentsch Man in London. She graduated in Graphic Design from the Rhode Island School of Design, and has been working in branding ever since. This experience gave her the knowledge (and gusto) to start a brand.

At the beginning Alexia went to pitch her line to Opening Ceremony, bringing only a white tee shirt and a brand book. It worked. “I think that although there wasn’t much product, they liked the concept.” Alexia says. “They told us to go off and make some more products and come back. So about a year later, we went to see them with eight shirts and four trousers. That’s when they took us on as our sales agents. Since then, they’re been distributing our brand in the US and Japan, as well as stocking us in their stores.”

The Henstch Man continues to evolve, offering both seasonal products and staples. Their white tee shirt, for example, never changes, while other items vary season to season. Every season, they try to add one or two new items to the collection. “Either a new cut of trouser, a new jacket or accessory, something to keep the collection fresh.”

Alexia spends most of her time traveling between the different factories, mills, suppliers, and trade shows. Day to day, she’s designing, researching, conducting shoots, and doing a lot of administrative work. “I’ve just hired someone to take on the office management side of things, hopefully this will free up my time so I can spend more of it researching and creating.”

Sneak peek of Hentsch Man A/W ‘10.

Like a lot of brands nowadays, Alexia has embraced the idea of the pop-up shop. “The first one came about as a complete after-thought, but ended up being so successful, that we decided to do a second (this time with a little more planning!)” The first was the Spring/Summer 2009 Pop-up Shop in Notting Hill and the second the Autumn/Winter 2009 Pop-up Shop in Mayfair. The temporary shops have been important in spreading their brand awareness in London, and beyond.

Max and Alexia, are currently working on a permanent store in London, which should be open in the next year. Alexia loves London “It’s got such a good mix of old and new. Old world Europe, with all of its weird idiosyncratic traditions, but all of the new vibrance and creativity of our generation.” And even though she thinks her birth place, Sao Pauolo has more energy, her favorite city is Rio de Janiero. “There’s just something about it. The heat, the light, the beach, the Cariocas.” And in the next 5 years, they’re working on taking the brand to Brazil. “Brazil really is the place to be these days!”

Alexia is a woman set to dominate in a menswear world. “I love it,” Alexia says. “I feel like it gives me an advantage as I don’t design for myself, but rather, what I would like to see on men.”

Heather Martin of Mono

Monday, March 15th, 2010

Photos by: Michelle Ford

Heather Martin in the woman behind Mono Clothing, a growing design label based out of Vancouver, B.C. Heather–who prides herself on creating both hand-made delicacies and locally manufactured minimalist staples–not only founded and runs MONO clothing, but has collaborated with Lifetime Collective, Douglas Coupland and Yumi Eto.

Heather Martin could teach us a thing or too. And not just because she is a high school drop out turned college professor. (We want to enroll in her classes.) But because she runs her own successful and growing clothing line, Mono (which you might recognize from our The Cover Story shoot with Fan Death).

Born in the United Kingdom, Heather migrated to Toronto when she was four years old. Dropping out of high school, she headed west to Vancouver. While supporting herself by waiting tables, Heather was given an old sewing machine. She started revamping vintage clothes and soon progressed to making original pieces. Her boyfriend, encouraged her to go back to school for design.

“I had never really been to school before,” Heather explains shyly. “And I certainly never thought I would go back, but when I did all these door opened up. It’s like a blanket, right? You can do anything under the security of being in school.”

Heather now teaches four classes at the college she once attended, Textiles, Garment Construction for Graduate Students, Introduction to Fashion Design and a studio class.

Mono is an extension of Heather–a parade of strong, controlled yet minimalist silhouettes. Her somewhat unisex collections are always themed: “Interlacing Opposing Thoughts,” the quest for a happy medium between dark and light using hand-made lace, “Shard,” delving into the darker, heavier garments made of leather and cotton and “Flight,” a whimsical, light and airy interpretation. Her goal is to “explore the spaces between art, craft, design and fashion aiming to redefine the categorical convention of these genres.” Or clothing for creative professionals, of which she has many loyal buyers.

“I like simplicity,” Heather confirms. “Style is more important than actual clothing. The way someone puts something together is way more interesting than the item itself. Clothing, for me, is quite functional. It has to be comfortable and unique.”

Heather is soft-spoken. She locks her eyes to yours and exudes an organic, quiet energy so unique that, at first, you can barely understand what it is. After talking with her about her upbringing, her visions and her company, you realize that it’s simply confidence. It’s just the right kind of confidence, never boisterous.

Besides her clothing collections, which are sold in select boutiques through out North America (Eugene Choo in Vancouver, Stand Up Comedy in Portland, Assembly in New York City) and the UK, Heather is working on new challenges like film and instillation. She has two upcoming film projects-one with Gene Doe and the other with Todd Duym–which will be released this month, an instillation that premieres on March 11th at the Shaw Gallery in Toronto curated by 01// Magazine and another at Vancouver’s Collage Collage shop.

“It’s really hard to express exactly how you want something to be, especially when you are working visually. You don’t want to take something that already exists and say ‘do it like this’ that’s boring.” Needless to say, Heather has found her way around the issue of “boring.”

Kerin Rose

Monday, January 18th, 2010

Photographed exclusively by Jody Rogac for hearty this month, New York-based accessories designer Kerin Rose of A-morir, is conquering the fashion world one Swarovski crystal at a time. Since starting off as a part time employee at the Patricia Field Boutique, Kerin has perfected her own line of accessories, A-morir. A mere seven months after her collection’s inception, Kerin’s baubles were found on starlets such as Katie Perry, Rihanna and Mariah Carey.

Kerin’s entrance into the world of design, although explosive, was not intentional. It all started last year when Kerin accompanied a friend to a Patricia Field Runway show. Kerin was wearing a bag she had constructed herself and the consignment buyer for Patricia Field noticed the sparkling accessory hanging from her arm and offered her a part-time job at the boutique. Kerin would wear her creations into work and by the end of the day, they would be sitting on a shelf, ready to sell. As clients started to take notice of her designs, Kerin worked harder at perfecting her craft: bedazzling.

When Kerin opens the door to her pink and aqua palace you are bitch slapped with prints and glitter. Kerin’s apartment is loud, warm and colorful—just like her. Miniatures, punk rock dolls in plastic boxes, whips, a zebra print rug and one lonely blow-up unicorn were all nestled amongst the organized mess. It was as though God had smashed the pinata at a drag queen’s birthday party and the remains had fallen through her roof. Kerin, a Long Island J.A.P (as she proudly puts it) graduated from NYU with honors as a Pop Historian and evidence of this is all over her apartment. A poster of CoCo a.k.a Nicole Austin, Ice T’s wife dominates her bathroom, while a giant Joey Ramone portrait sits outside the hall. Kerin squats in front of her full length mirror, effortlessly powdering her face and talking glam like a starlette. It is all so very “To-Wong-Foo.”

Like a lot of teenagers, Kerin’s summer job was working for her dad, except she had a very adult position—building computers for brokerage houses. Kerin laughs as she explains that the men in the brokerage firm were good at stocks, but “they weren’t very computer savvy so they’d call me in and they’d be like ‘Um, I don’t know how this naked chick got on my desk top but I need you to get rid of it and please don’t tell your Dad.” Kerin later went on to intern at Abritrage Traders buying and selling tickets. But to imagine the Kerin-today on the floor of the New York Stock Exchange seems off. A brazen Amazon broker in seven-inch stripper heels, wearing a glittery motorcycle jacket and fishnets, might stand out a little bit. Luckily, the outlandish outfits are now a part of her fashionable profession.

Kerin makes all her pieces by hand and she takes pride in this but recognizes the complexity of her craft, “One of the things that is very difficult when you are “handcrafting” a good is that it can come off as “crafty.” I needed to make sure that I provided the absolute best quality so my creations aren’t looked down at as just hand crafted, DIY goods.” She carefully explains. “I mean, couture gowns are constructed by hand but no one would look at a gown and think this is a DIY project.”

Kerin doesn’t want to be that person bragging about accomplishments that haven’t materialized–so she never reveals good news until it is signed, sealed and delivered. When Kerin heard that her spike-embelished Sabotage shades might appear in Vogue Italia, she sat on her hands and kept it secret. When she heard that Rhianna might be wearing A-morir in her new video, she sat on her hands and kept it a secret. “Oh girl, but when the video for ‘Run This Town’ came out I cried for twenty minutes. I lost my shit,” Kerin says. (The black pyramid-studded Barracuda shades may have kept Rihanna’s eyes out of our view, but she could see us. As Kerin’s website promises, “HOLY SHIT YES! YOU CAN SEE THROUGH THEM.”) What’s more, the Sabotage shades premiered in the September 09 issue of Vogue Italia. After such definitive exposure, Kerin finally threw up her ring-covered hands and presented herself to the world.

Mary Meyer

Wednesday, September 9th, 2009

mary meyer 9

Photos by Rory Gunderson
Mary Meyer may originally hail from California, but she’s what we like to call a New York triple threat. In Hollywood a triple threat can sing, dance and act. But Hollywood is the land of Heidi Fleiss, lunchtime-Botox and DUIs–a far cry from Mary’s new home of Brooklyn. In New York, the thrice-threatening are designers, activists and patrons of the arts, like Come Up Mary Meyer.
Mary graduated from the California College of Arts in Oakland with a degree in painting, although she also polished skills such as printmaking, weaving, dying and even welding. Used to working with textiles in her artistic training, Mary found making her own clothes came naturally. Things started small; she sold her pieces to friends, then branching out to a few stores in Oakland. After planting herself in Brooklyn and working diligently on her craft, Mary Meyer Clothing is now worldwide and can be found everywhere from New York taste-maker Oak to Clever Alice in Philadelphia, as well as a slew of Barneys. Mary never let go of her formal artistic training, she just found a new way to channel it. “[Designing clothing] turned into something super organic and logical. I mean, art is a struggle. When you’re twenty-two, it’s a lot harder to find people in your peer group who will buy your art, but they will buy your clothes.”
Mary laughs as she tells me that it took her a while to actually consider herself a true designer. “I didn’t feel as though I was giving my whole self with clothes because in my head, I was still ‘an artist’. But then, there was also something really appealing with the directness of clothing. Everyone collects clothes, not everyone collects art. I liked the universality of it.”
Mary is not only an artist at heart, but an artist with a very big heart, hence threat #2: Activist. Aside from Mary Meyer Clothing, she is the co-founder of nonprofit, after-school project Step Right Up, which gives Lower East Side 5th graders extensive lessons in design, theatre, art and writing. The project was hatched a few years ago through collaboration between Mary and her close friend Bonnie Pipkin, the nonprofit’s co-founder. Step Right Up is now in its third year running, for several weeks, children produce a complete theatre production: They write their own scripts, create costumes and sets, then rehearse and perform the final product. In the beginning, the program was funded by parties that Mary threw in her live-in studio home. Local bands would play in the dinning room, while the living room became a gallery space.
According to Mary, the goal of these parties is to expose local bands and artists (threat #3: patron of the arts). During our chat she raves about Brooklyn youngsters, Your Nature and The Wild Yaks. She insists that fund-raising “is not sterile,” and anyone who has wandered into a party at the Mary Meyer Art House can certainly verify.
“I love online press,” Mary cooes. “I’m glad we’re doing this. I mean, I’m talking about some band on a website and all the reader has to do is click. It’s an amazing promotional tool.” Triple-threat guys. A veritable New York breed of triple threat. Suck it, Fleiss. Mary Meyer may originally hail from California, but she’s what we like to call a New York triple threat. In Hollywood a triple threat can sing, dance and act. But Hollywood is the land of Heidi Fleiss, lunchtime-Botox and DUIs–a far cry from Mary’s new home of Brooklyn. In New York, the thrice-threatening are designers, activists and patrons of the arts, like Come Up Mary Meyer.

Mary Meyer may originally hail from California, but she’s what we like to call a New York triple threat. In Hollywood a triple threat can sing, dance and act. But Hollywood is the land of Heidi Fleiss, lunchtime-Botox and DUIs–a far cry from Mary’s new home of Brooklyn. In New York, the thrice-threatening are designers, activists and patrons of the arts, like Come Up Mary Meyer.

Mary graduated from the California College of Arts in Oakland with a degree in painting, although she also polished skills such as printmaking, weaving, dying and even welding. Used to working with textiles in her artistic training, Mary found making her own clothes came naturally. Things started small; she sold her pieces to friends, then branching out to a few stores in Oakland. After planting herself in Brooklyn and working diligently on her craft, Mary Meyer Clothing is now worldwide and can be found everywhere from New York taste-maker Oak to Clever Alice in Philadelphia, as well as a slew of Barneys. Mary never let go of her formal artistic training, she just found a new way to channel it. “[Designing clothing] turned into something super organic and logical. I mean, art is a struggle. When you’re twenty-two, it’s a lot harder to find people in your peer group who will buy your art, but they will buy your clothes.”

Mary laughs as she reveals that it took her a while to actually consider herself a true designer. “I didn’t feel as though I was giving my whole self with clothes because in my head, I was still ‘an artist’. But then, there was also something really appealing with the directness of clothing. Everyone collects clothes, not everyone collects art. I liked the universality of it.”

Mary is not only an artist at heart, but an artist with a very big heart, hence threat #2: Activist. Aside from Mary Meyer Clothing, she is the co-founder of nonprofit, after-school project Step Right Up, which gives Lower East Side 5th graders extensive lessons in design, theatre, art and writing. The project was hatched a few years ago through collaboration between Mary and her close friend Bonnie Pipkin, the nonprofit’s co-founder. Step Right Up is now in its third year running, for several weeks, children produce a complete theatre production: They write their own scripts, create costumes and sets, then rehearse and perform the final product. In the beginning, the program was funded by parties that Mary threw in her live-in studio home. Local bands would play in the dinning room, while the living room became a gallery space.

According to Mary, the goal of these parties is to expose local bands and artists (threat #3: patron of the arts). During our chat she raves about Brooklyn youngsters, Your Nature and Wild Yaks. She insists that fund-raising “is not sterile,” and anyone who has wandered into a party at the Mary Meyer Art House can certainly verify.

“I love online press,” Mary cooes. “I’m glad we’re doing this. I mean, I’m talking about some band on a website and all the reader has to do is click. It’s an amazing promotional tool.” There you have it, triple-threat. A veritable New York breed of triple threat. Suck it Hollywood.

mary keyer 1

mary meyer 2

mary meyer 8

mary meyer 6

hearty mary meyer the come up

mary meyer 3

Mary is throwing a Auction/Rock Show Fundraiser to expand to another school for Step Right Up at The Mary Meyer Art House on October 3rd, 2009. Bands featured are Necking, The Nasties, Brass Cups (members of AIDS Wolf & Islands) and Rocko Lives It (members of Wild Yaks). Also, featuring artists such as Round Designs, Christian Beaujean, Jeremy Davies and many more. Click here for more details on this event.

Travis Taddeo

Thursday, July 9th, 2009

dsc_1428

photos by: Kenza

Travis Taddeo was still a budding designer hanging out below the radar in Montreal when befriended a lucky member of the hearty staff, who was earning a little extra cash by working the door at a Peer Pressure Event. Recognizing a marketing opportunity when he saw one, Travis proposed a trade: In exchange for free dresses, this hearty doorgirl would not only wear the clothes on the job, but also do a little promotional sweet talking every time someone commented on her duds. Which means she was doing an awful lot of sweetalking. It was the perfect union. Travis got some exposure and a cute girl looked all the better for it.

Travis Taddeo is no longer obligated to give-away his goods to ensure they’re sported by Montreal’s doorgirls. Rather, he, and his duds, are everywhere. Since graduating from LaSalle College in 2007, Travis has quickly made a name for himself in the fashion world working with numerous top designers, the W Hotel and most recently, being scooped up by one of New York’s most prestigious agencies, Mao PR. Of course, like all ambitious designers, Travis knew that social networking is important and more importantly, fun. Although he would now consider himself a retired party-boy, Travis paid his dues in Montreal’s underground club scene, always drawing inspiration for streetwear from his entourage of eclectic peers. ‚ÄòI love being involved in underground culture because you‚Äôre basically part of something that outsiders will only get when it‚Äôs over,‚Äô explains Travis. ‚ÄòStreetwear is a combination of edgy lifestyle mixed with bad behavior. It happens in all the right places and either scares people off or draws them directly too it.‚Äô

And this ahead-of-the-curve underground individualism is evident in Travis’s eponymous Spring/Summer 2009 Collection which features a jarring yet elegant collection of Greco-Roman inspired pieces with a futuristic fierceness. Bright metallics couple with black to form distinct silhouettes, making the line a powerfully specific collection, clearly crafted with a particular muse in mind. ‚ÄòIt is basically about this girl who doesn’t take anything from anyone. She’s not mean or hateful; she just knows what she wants and how to have fun doing it. I guess that’s why I took the road warrior as my main source of inspiration. She’s just this girl walking down the road ready to kill or rather, ready to take what she wants. There is no stopping her.‚Äô

Yeah, we like this girl. We like her a lot. So, when we asked Travis to design a specific piece for the hearty girl, we were thrilled when he envisioned a similar female. ‘The ultimate hearty girl knows what she wants. She’ll be wearing something fierce.’ Like the road warrior in us all. You know, just with less dirt and better shoes.

hearty

travis-combo

And, presenting the hearty dress!!!

dsc_1308

You can win the hearty dress (fur not included)!

Take a pic in your worst dress and twitter it to us at @heartymagazine.com or if your shy you can email it to us at newdress@heartymagazine.comn. The person with the best picture, and worst dress, will get this original Travis Taddeo hearty dress to replace that garbage worthy garment. There’s no shame in getting ugly with it! Good luck.

The Ladies of Larsen Grey

Monday, June 1st, 2009

sm_66560023x

Photos: Rory Gunderson

Girls tend to feel awkward and misunderstood in high school. Never mind the puberty, pre-drinking and sloppy make outs; getting dressed is a feat of its own. Some of us, however, are lucky enough to have a counterpart to get through the mess. When Nora Caliguri and Rachelyn Porter–the designers behind Larsen Grey–met in high school, they did more than just hang out and drink Slurpees. They formed a friendship that would turn that teenage awkwardness into a successful career in fashion.

‘I got into design mainly because I was so petite in high school that I never fit into any dresses for school functions,’ says Nora. ‘So, my mom and I made my dresses.’

And even though her partner, Rachelyn, started her education in the sciences, she found herself in fashion. ‘You can express something to a wide audience of people,’ she says. ‘Plus the best part is channeling such random thoughts into something physical.’

Since the humbling days of high school Nora and Rachelyn–both Pratt Institute alumni–dove hem-first into the fashion industry, Nora showcasing her name on Season 1 of Project Runway and Rachelyn gaining experience at Chanel.

The ladies of Larsen Grey pride themselves on creating affordable, sleek and distinct clothes for women who want to make a statement. ‚ÄòWhat you wear gives off something about you to everyone–from your best friend to a stranger in the grocery store,‚Äô says Rachelyn. Larsen Grey craft their creations out of organic and sustainable materials, which we obviously heart.

Although both girls agree that the fashion industry can be totally nuts, they stay sane by following a few simple rules: ‚ÄòFind money first and never sell your name.‚Äô Yeah, we can get down with that. Some things just can’t be learned in high school.

larsen-grey-hearty-questionnaire-2

larsen-grey-hearty-questionnaire



sm_66560033x

sm_66560022x


Related Posts with Thumbnails