Back Issue__ GRANDISM

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Switzerland may have four national languages—German, French, Italian and Romansh— but they only have one streetwear store. Opened by Patrick Peritz in 2007, Grandism Boutique/Gallery is Switzerland’s first and only purveyor of exclusive streetwear brands and limited edition design products. Since day one Grandism has repped it for the ladies, initially carrying Nike and Hellz Bellz. Today Grandism has branched out and offers a wide range of lines from Surface to Air to Dime Piece.

Madia Sabirova is Grandism’s leading female and shop manager. She also organizes all the stores’ events--being the only streetwear shop in Switzerland, Grand plays an important role in the community. Most recently Sabirova put on The Cortez Brothers by Plastic Tokyo with Nike. If you happen to make it over to that part of the EU, no need to brush up on your Romansh as both Peritz and Sabirova also speak (charmingly imperfect) English.

Name: Grandism Boutique/Gallery
Employees: Madia Sabirova, Sally Gächter, Caroline Sonderegger, Gaby Proyer
Location: Industrial area,Traugotstr.9, 8005 Zürich, Switzerland.
Brands: Original fake, HellzBellz, Nike, Pam, Kidrobot, Staple, Alife, Supra.
Nearby lunch spots: Rosso (Italian), Don Weber (Mexican), Choop Stick (Japanese).
We think: We are cool, unique, customer-kindly, fair, exclusive. We try to succeed a well atmosphere and treat the customers like a friend.

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