Back Issue__ International Playground
Wanting to create a space where people could loose themselves—a playground, but for adults--Johnny Pizzolato and Virginia Craddock, started International Playground, a collective that brings fashion, art, commerce and a little fun together. The concept is simple but it works, party in the front (the store), business in the back (the showroom).
International Playground is tucked away on a side street in the Lower East Side of New York at 13 Stanton St., away from the more popular locations of Ludlow and Rivington Streets. Avoiding the confines of traditional commerce, the store serves as a creative front to push and display their unique lines, mostly New York and Scandinavian-based brands from Mary Meyer to H Fredriksson to Vibe Johansson. In a city inundated with shops, showrooms, publicists, and sales agents, this is a secret garden, where risk-takers and avant garde designers flourish.
Six months following the opening of their first location in NY, the dynamic duo are already set to open their second location. With only three weeks notice, the two packed their bags and headed West. Away from Hollywood’s yellow tans and questionable blond dos, they’ll be taking over the old Mohawk General retail space in Echo Park, Los Angeles. The new location will feature similar, yet awesome brands, books, accessories and jewelry lines to their New York location.
Upon visiting either location be sure to listen while you look, Girlie Action the NYC-based music agency has curated the International Playground sound with tunes by some of our favorite bands including Yacht as well as Andrew WK and Sia.
International Playground will open its LA doors on Thursday, August 12th from 5pm-9pm with complimentary refreshments provided by Bandit Wine and NYC/LA based Babycakes Bakery. First Day discounts of 20% off everything in the store.
Employees: Mel Patchett (former Revolve, Forward Forward buyer and MAS co-founder), more coming soon
Where are you located: 1102 Mohawk at Sunset, Echo Park & 13 Stanton Street, New York.
Some brands you carry: Mary Meyer, Fjallraven, Ernest Alexander, Vibe Johansson, Wackerhaus, Claw Money, Knock Out (matte polish), Carlos Campos, Andrea Crews, Yarimaki, H Fredriksson, Study NY, Nomia, Vera Meat, OH WOW books.
Nearby lunch spots: Bright Spot Diner, Coffee Pot, Wine for the People (weekends and dinner), El Camino (coming soon)