Back Issue__ Leaders of the Pack: The Leading Ladies of Streetwear Unveiled

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LANIE: HELLZ BELLZ

Full Name: Lanie Alabanza-Barcena

Nicknames: Misslawn

Age (you act): 29

Location: LA/NY

Hold the cards or lay ‘em all out?

Lay ‘em all out.

Are you a gambler in life?

I wouldn't be where I'm at in life if I wasn't.

What were you like in high school?

I was "that girl" who kicked it with all the guys—a feminine tomboy is how I like to put it. I rolled deep with the guys but was still very into fashion. I ditched class every chance I could get but my grades were still on point.

When did you start Hellz Bellz? Why?

I started Hellz in 2005. Initially, it was a hobbie—a side thing that I did to keep my creative juices flowing. Although I was working as the Art Director for a clothing company, I was given the creative freedom that I needed so I'd design graphics on the side and eventually I had enough to create a mini-collection. I figured there had to be other females out there who felt the enormous void in the market for women's streetwear so Hellz was not only for myself, it was for them.

What was that quintessential moment for you that brought you to start Hellz Bellz?

I remember clearly, I was juggling my day job and Hellz, running around the fashion district in NY looking for fabrics and trims then running to my sample maker during lunch breaks. It was so draining. I wasn't putting in 110% into my job or Hellz so I had to make a decision—work for the man or be my own boss and well…you know how that turned out.

How would you describe the industry today?

Because of the state of economy right now, everybody is forced to step out of the box and be their most creative they've ever been. That's the plus side—it's interesting to see how people react when they're in a position when they have no choice but to struggle to survive in an industry that's plummeting. Brands are falling out left and right. It's seriously survival of the fittest. I thank God everyday that Hellz is one of the few brands that's riding the wave.

What are some of the more important lessons you’ve learned through your experience?

Not to take life so seriously, listen to my gut, and to just "do me." I won't do anything that I don't believe in or have a love for.

What do you think we need to be doing to help the women's streetwear industry continue to progress?

We just have to open minded when it comes to fashion and understand that street wear isn't all about rockin' graphic tees and hoodies. It's a lifestyle, so like anything else, as we grow our style needs to evolve as well.

What projects do you have coming up?

A bunch. Can't say just yet but believe me I got some bangers coming for all the ladies. Let's just say, I'll be keeping your eyewear, accessory and shoe game tight.

What are your future goals?

To open stores in the LA, NY, and Japan, start a men’s and children's line and last but not least world domination. [Laughs.]

Who is someone you haven’t collaborated with, but would like to?

My dream would be to collab with my hugest idol, Ms. Vivienne Westwood.

Favorite color jelly bean?

Mmm, Peach.

Where's your heart at?

With my family & close friends, my business, and dogs.

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21 Responses to “Leaders of the Pack: The Leading Ladies of Streetwear Unveiled”

  1. […] HERE to check out the rest of the feature along w/ my one on one […]

  2. […] This post was Twitted by _christel […]

  3. […] resident blogger and one of  the  Leaders of the Pack, Lanie aka Miss Lawn, just dropped the Hellz Bellz ‘Kicks After Sicks’ Capsule […]

  4. […] you haven’t checked Hearty’s July/August issue yet, they unveil the four leading ladies of streetwear as queen playing cards. They had Lawn on the dot – haircut + glasses! Now, Hearty has joined Hellz […]

  5. female says:

    What about Dime Piece? They deserve to be a part of this.

  6. […] by cutie Teyana Taylor. Shot by Brook Nipar at the ACE hotel, hearty’s summer leading lady, Leah McSweeney, has defintiely done it again and you can expect the gear to drop in time for back to school. So […]

  7. […] Style Warriors, Delivery One shows us that Hellz Bellz–lead by this months Cover Story Lanie–is paying attention, not only to what us chicas want, but to detail, form, function and […]

  8. […] new drop from one of our Leaders of the Pack, Claw Money, draws inspiration from another leading lady, Miss Coco Chanel. Claw’s fall […]

  9. […] her two sides–Tomboy Chic and Femme–Miss Lawn of Hellz Bellz has designed two new styles for her Hellz Bellz x Vans Collaboration, The Hadley and […]

  10. […] the MOB offices and the personalities that make up the team in this great little five minute video. Leah, candidly talks about the begining of MTTM, her upcoming Lacoste collaboration, being a boss, the […]

  11. […] female graffiti artist, Claw Money loves you, and you, and you–but PMS and cramping, not so much. Claw Money releases her Spring […]

  12. […] get ready! A Claw Money, acaba de lançar a sua nova coleção de Primavera 2010, com o título sugestivo de “Claw […]

  13. […] To celebrate their 30th anniversary, Stussy did the best thing  to do when one wants to celebrate, got together with family and friends.  Collaborating on five sets of 30th Anniversary xxx tees, Stussy enlisted some heavy hitting females and brands for the women’s shirts. These tees will be released at Stussy Chapter Stores in five groups over the next five months. Group 1, includes Hyde SK and our very own hearty blogger Miss Lawn of Hellz Bellz. Group 2, features PAM and past The Cover Story feature Claw Money. […]

  14. […] come to us in the form of two kick ass chicks. Two of our favorite ladies, Kerin Rose and Claw Money, have collaborated on a set of amazing eyewear to help bring on the sun (and rhinestone) shine. […]

  15. […] origin of graffiti and street art culture. The book also includes interviews with artists like Claw Money, Zephyr and Neck Face. “Finding an unusual sticker is definitely more challenging than […]

  16. […] Doesn’t Actress Jean Seberg (Patricia) look like our Leading Lady, Sarah of […]

  17. […] past Leading Lady, Claw Money, has collaborated with one of our favorite shoe companies, Vans, on two limited edition […]

  18. […] Claw Money, simulates warmer weather in her spring/summer 2011 lookbook. Shot by the designer herself and then superimposed onto hilarious “vacation” photos, it’s all palm trees and surfboards for these brightly colored tee’s and boxer-style shorts. This is a lookbook that makes us remember those hazy lazy days of summer even though they seem so far away. […]

  19. […] Married to the Mob continues their collaborations with Parisian graffiti artist Fafi. This time on a series of new tees, which feature Fafi’s famous dolls in MOB fashion. The ctees will be available June 14 to 21 at the Fafipopupshop at gallery LJ. […]

  20. […] Two is better than one, so the saying goes. Taking this notion and creating with it, graffiti artist Claw Money has paired up with some of her favorite artists and friends (like Baron Von Fancy and UTAH) to present Duets an exhibition of collaborative works by CLAWMONEY aka Claudia Gold. […]

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