About Lanie

mrs. b, hellz bellz founder, shit talker, creative, reserved, passionate, short tempered, meticulious, ambitious, independent, silly, true libra, open minded

March 10, 2011 | By

This Spring, women’s apparel label HELLZ introduces the brands expansion by collaborating with luxury handbag line, Mata hari. The collaboration features a collection of three handbags made of high quality leather in bold sleek bodies. Within the collection is the bucket bag featuring stainless steel cone studs along the bottom, the quilted clutch-wallet with a […]

February 21, 2011 | By

Inspired by the emotional thriller, and theater blockbuster – Black Swan, HELLZ is pre-releasing one of S/S 2011’s most popular styles for a bone chillingly flawless kick-start to Spring. The ‘Bed Time Stories’ dress has been hand picked by clothing brand designer, Lanie Alabanza-Barcena directly to give all fashion insiders the opportunity to be the […]

February 03, 2011 | By

As the love bug buzzes through our brains, so begins the stress and worry that comes with finding the perfect Valentines day outfit. We all seem to have the same habitual tendencies during this time of the year, consisting of last minute trips to the over-crowded mall just to pick up an “OKAY” outfit. Break […]

January 31, 2011 | By

Over the past 5 years, HELLZ has landed an outstanding reputation for being an artistically inclined women’s brand out in the market today. With dynamic and original graphics, along with a tongue-in-cheek attitude HELLZ integrates the gritty subversive culture of street art with influential fashion. The original base of the brand was to uphold the […]

October 04, 2010 | By

This Fall, HELLZ is excited to introduce this seasons 2nd installment – ‘Bad Girls Never Die’. The small capsule collection is a direct reflection of the media’s most influential women shrouded in controversy and deemed ’bad girls’ by the public. 70’s rock n’ roll inspired pieces like the ‘Knew Noise’ moto jacket gives the collection it’s hard edged attitude, […]

August 11, 2010 | By

Hello all my lovely ladies! I’ve got a new type of collaboration in-store for all the fashion hungry! HELLZ has recently collaborated with up-and-coming artist, Dev! Take a peek! Now being played on MTV and MTVU, HELLZ embarks on to a new media of brand recognition when the line collaborates with  up and coming music […]