Lanie


Hellz Makes The Booty Bounce

Wednesday, August 11th, 2010

Hello all my lovely ladies! I’ve got a new type of collaboration in-store for all the fashion hungry! HELLZ has recently collaborated with up-and-coming artist, Dev! Take a peek!

Now being played on MTV and MTVU, HELLZ embarks on to a
new media of brand recognition when the line collaborates with  up and
coming music artist, Dev  for her latest musice video: ‘Booty Bounce’.
Filmed and directed by one of the industries most sought after new faces,
Ethan Lader,  HELLZ presents viewers with over-stimulating visuals, and
flawless fashion. Providing Dev with the official ‘Booty Bounce’ wardrobe,
the clothing brands entire history is brought center forth, and never skips
a beat through every outfit cut.Over the last 5 years, HELLZ has gone from
independent t-shirt line, to world spanning women’s fashion brand. The
evolution is apparent as bright and graphic pieces fill the screen and
switch off into the more sophisticated, current styles from HELLZ  Fall 2010
collection – Soon to be released August 2010.

Premiering  on MTV and MTVU, fashion followers can view the history of
HELLZ, as well as a sneak peek into the brands future styled head-to-toe on
‘Booty Bounce’.

Dev x Hellz Lookbook from HELLZ on Vimeo.

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Baby-G X Hellz

Wednesday, August 4th, 2010

After all our teasing, it feels so good to finally introduce to you the Casio Baby-G X Hellz collaboration! With influences streaming from two different outlets, Hellz combines the punk-rock chic aesthetic with the classically designed Baby-G,to create a new way to stay on time – while still maintaining your style.

Branching out from my love for the 80’s, the ‘material girl’ era is revisited with the HELLZ “polka dot” watch featuring a back glow affect, and a water resistant body . With the “taxi cab watch”, respect is paid to the great streets of New York City, the birthplace of HELLZ.

Adding a playful feel to the iconic Casio watch , “The Taxi” and “The Polka Dot” are key accessories for today’s girl-on-the-go.

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‘HELLZ HATH NO FURY’

Wednesday, April 21st, 2010

Oh man… I might as well re-introduce myself, it’s been so long since I’ve blogged :( Shame-shame on me… but I promised it’s w/ good reason. I’ve been grinding it out with Hellz, working hard to lace you ladies up w/ some fly gear. We recently dropped our Spring collections, ‘Obsessed With You’ & ‘Oh Bondage’ and now I have something extra special for yah… 

We just released our short film, “Hellz Hath No Fury.” The short features my girls, Mink & Alice rockin’ the form flattering “Runaways” mesh bust dress, as well as a few other Hellz Spring favorites. Check out Alice as she gets back at Mink for doing the dirty and reigning as the belle of the brawl.

Hellz Spring 2010 / “Hellz hath no fury” from HELLZ on Vimeo.

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Big thangs poppin’

Wednesday, January 13th, 2010

So as you heard today, we’ve finally let the cat outta the bag and gave ya’ll a glimpse of what Vans x Hellz has in store for you… come this February. In celebration of Hellz’ 5 year anniversary this year, this collaboration is the jump start to many others to come this year.

I can’t wait to spill the beans and give you more info… until then my lips are sealed and you’ll have no choice but to hold tight.

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Remember me?!

Tuesday, January 5th, 2010

Yes yes I know… I’ve been pretty M.I.A lately and if there were acronym for something that meant more M.I.A. then M.I.A. then I’d be that, lol. But here I am, live and well and ready to kill it 2010. It’s a new decade and I can’t be more thrilled to take on this new year… woot woot!!! I’m pumped… or maybe it’s the bag of chocolate truffles that Linda (Lovemade) gave me that’s got me so hyped. But anyways… I know it’s already 5 days into the year but I thought I’d give you a heads up to my New Year resolutions, which btw I’m proud to say I’ve been working hard and I gotta say #7 has been the most fun :) So far so good guys…

  • Eat healthier… I’m a carnivore and I love love love carbs!!! What are vegetables anyway?! Arggh… well I’m not the 20-something I used to be and I feel my bad habits catching up to me sooooo, I’m going to slowly add more vegies into my diet.
  • Visit my family more… I mean, that’s the main reason I moved back to Cali right?! My nephew’s growing more and more everyday & I don’t wanna miss any of it. Plus I miss my mommy & daddy (yessss, I still call them that)
  • Wake up & go to bed earlier… it’s hard to be productive when I’m tired as fuck from staying up til 4am every night. So, I’m going to attempt, yes I said attempt because this is going to be the hardest of them all, to get my ass to bed sooner & actually wake my ass up when the alarm is buzzing like crazy in the morning.
  • Excercise… cuz I’m NOT gonna get that bangin’ bod’ by just sitting in front of the computer all day.
  • Work smart NOT hard… this is the key to a successful business and keeping your sanity. Nuff said.
  • Save money & make MORE money… I mean who doesn’t want more money right?!
  • Baby?!

I should also add to the list to BLOG MORE!!!

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HELLZ ADDICTION

Wednesday, November 18th, 2009

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Image courtesy of Merlin Bronques

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