This Spring, women’s apparel label HELLZ introduces the brands expansion by collaborating with luxury handbag line, Mata hari. The collaboration features a collection of three handbags made of high quality leather in bold sleek bodies. Within the collection is the bucket bag featuring stainless steel cone studs along the bottom, the quilted clutch-wallet with a studded detachable glove, and the bondage inspired satchel.

Founding HELLZ designer, Lanie Barcena uses her admiration for vintage haute couture as her main source of design inspiration for each bag. Her goal for the collaboration was to create timeless tailored handbags with an edge that every woman could appreciate.

This May, the collaboration is set to release through select HELLZ retailers, but for three days only, HELLZ will take pre-orders of each handbag at a limited discounted price. Pre-sale will begin March 8^th, until Friday March 11^th through brands online boutique.

Shop now to get your HELLZ X Mata hari bag first!

Are you currently a babe on a budget? If you don’t have the cash now, but would like to put in a pre-order, be sure to email nicole@Hellz-Bellz.com today to hold a handbag ! ACT QUICK, because we’ll only be accepting all pre-orders until Friday.

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Inspired by the emotional thriller, and theater blockbuster – Black Swan, HELLZ is pre-releasing one of S/S 2011’s most popular styles for a bone chillingly flawless kick-start to Spring. The ‘Bed Time Stories’ dress has been hand picked by clothing brand designer, Lanie Alabanza-Barcena directly to give all fashion insiders the opportunity to be the first to own this limited edition style. With geometric strap detail along with a feminine tu-tu like silhouette, the ‘Bed Time Stories’ dress will make any good girl want to go bad.

Women’s fashion label HELLZ brings a collective of very exciting releases through its easily accessible online boutique, featuring rare limited HELLZ pieces not sold anywhere else. With quick and personable customer service, we’re able to reach out to all those in need of requested guidance for a worry-free shopping experience. The pre-release of the ‘Bed Time stories’ dress marks as the second capsule release of the brands S/S 2011 secret launch, and slowly chimes in all style savvy ladies for what is soon to be expected from the official S/S 2011 release. Become a true style tastemaker by setting the tone for the season with the exclusive ‘Bed Time Stories’ dress, not seen anywhere else. Everyone wants to be the first to start something, and with HELLZ, you can.

‘Bed Time Stories’ will be available on February 21st, 2011 12:01 PST through February 28th since there is a very limited quantity, and will only be available once – so be sure to get yours before you can never the the chance to get it again.

Be the first to get yours!

**As mentioned, the dress is being pre-released, and will take up to a week to receive order. **

As the love bug buzzes through our brains, so begins the stress and worry that comes with finding the perfect Valentines day outfit. We all seem to have the same habitual tendencies during this time of the year, consisting of last minute trips to the over-crowded mall just to pick up an “OKAY” outfit. Break the habit this year by being just as smart about your Valentines day look as you are about your love life.

On February 1st, 2011 HELLZ launches the limited edition “Cheated Heart” dress worn by Dev herself, which features a sweatheart neckline, and a silhouette that will induce a double take from all who pass by. Complete your look this holiday by grabbing yourself the exclusive “SAC” bag with free shipping that will only last until February 8th. Act fast, because although love may last forever, this HELLZ shop exclusive will not.

SHOP NOW!

Receive free shipping when you purchase the “SAC” bag from February 2nd – February 8th!

Over the past 5 years, HELLZ has landed an outstanding reputation for being an artistically inclined women’s brand out in the market today. With dynamic and original graphics, along with a tongue-in-cheek attitude HELLZ integrates the gritty subversive culture of street art with influential fashion. The original base of the brand was to uphold the idea that art could be appreciated by all walks of life, and till this day, HELLZ continues to grasp on to it’s founding roots.

On January 29^th, 2011, HELLZ is set to release the one-of-a-kind “Ebony & Ivory” artwork displayed on 12X17 lithograph canvas featuring the brands most highly acclaimed graphic prints. Each print has been hand painted by the brands original artists and designers in a limited run and signed by HELLZ creator Lanie Barcena. These limited edition prints are the perfect addition for a true HELLZ collector, and art enthusiast. Take part in celebrating a brand new year and stepping stone for HELLZ with the exclusive release of “The Art of Noise

These artist rendition of popular icons collectors items will be available Saturday January 29th at 12:00 AM PST, ONLY at HELLZ! Save the date to shop!

HELLZ BELLZ – The Art of Noise from CATJAM Studio on Vimeo.

Hello all my lovely ladies! I’ve got a new type of collaboration in-store for all the fashion hungry! HELLZ has recently collaborated with up-and-coming artist, Dev! Take a peek!

Now being played on MTV and MTVU, HELLZ embarks on to a
new media of brand recognition when the line collaborates with  up and
coming music artist, Dev  for her latest musice video: ‘Booty Bounce’.
Filmed and directed by one of the industries most sought after new faces,
Ethan Lader,  HELLZ presents viewers with over-stimulating visuals, and
flawless fashion. Providing Dev with the official ‘Booty Bounce’ wardrobe,
the clothing brands entire history is brought center forth, and never skips
a beat through every outfit cut.Over the last 5 years, HELLZ has gone from
independent t-shirt line, to world spanning women’s fashion brand. The
evolution is apparent as bright and graphic pieces fill the screen and
switch off into the more sophisticated, current styles from HELLZ  Fall 2010
collection – Soon to be released August 2010.

Premiering  on MTV and MTVU, fashion followers can view the history of
HELLZ, as well as a sneak peek into the brands future styled head-to-toe on
‘Booty Bounce’.

Dev x Hellz Lookbook from HELLZ on Vimeo.