NEWS / adidas Presents Primeknit


By Hana May | January 16, 2013 | Link | One Comment
In case you didn't know, pterodactyls helped make the adidas primeknit adidas releases a tongue-in-cheek behind the scenes look at the making of the adidas Primeknit. The technology used to make the Primeknit fabric, creates almost zero waste (you couldn't even make a mitt for an ant with it) and is able to stitch intricate designs, like a giraffe falling on ice. Even though the fabric is great for the environment (hence that whole no waste thing) it wasn't released without controversy. Nike accused adidas of copying it's Flyknit technology, an accusation which was ruled in favor of adidas last fall. Nike has the right to appeal the decision. Until then it's robots that knit and dinosaurs with laser beams.

Watch the adidas Presents | Primeknit video above.

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One Response to “adidas Presents Primeknit”

  1. [...] Adidas is bringing people together in their latest campaign Unite All Originals. Taking the “two heads are better than one” motto to heart, the sportswear brand got renowned DJ A-Trak and visual artist So Me to collaborate on their latest ad. A remixed version of A-trak’s “Landslide” sets the mood for this fast-paced, high-energy clip. Following the beat of the song, So Me cuts up and rearranges footage of a bunch of teens running around town, and adds bright cartoon graphics for extra effect. [...]


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