News__ Adidas X A-Trak X So Me

March 08, 2013 | By

Forget “everyman for himself”

Adidas is bringing people together in their latest campaign Unite All Originals. Taking the "two heads are better than one" motto to heart, the sportswear brand got renowned DJ A-Trak and visual artist So Me to collaborate on their latest ad. A remixed version of A-trak’s “Landslide” sets the mood for this fast-paced, high-energy clip. Following the beat of the song, So Me cuts up and rearranges footage of a bunch of teens running around town, and adds bright cartoon graphics for extra effect.

It’s fun to see artists feed off of each other, and it's even better when it turns out as cool this.

Watch A-Trak and So Me’s collaborate in Adidas’ latest campaign Unite All Originals below.

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