News__ A.P.C. Turns 25, Releases Film

May 08, 2012 | By

After 25 years in the game, you've got to be proud

You have to hand it to A.P.C., the French brand created by Tunisian-born Jean Touitou, has managed to stay on our radars for a quarter century--no small feat. A.P.C’s clean lines, minimalist designs, and well-made garments have locked the brand in place as a global favorite. To celebrate their accolades and progress, they have released a short video lookbook to mark their 25th anniversary.

Directed by Parisian commercial and fashion filmmaker Thomas Tyman, the A.P.C. 25th Anniversary Film is a stop-motion animation journey through the big books of A.P.C. design. Set to a sleek and bluesy soundtrack, the animation is a delightful blur of short images and flips, striving to showcase as much progress and design as possible. Keep an eye out for original designs by Touitou himself.

Watch A.P.C.'s 25th Anniversary Film below.

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