News__ A.P.C. Women’s Fall/Winter 2012

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The new A.P.C. fall/winter 2012 women's lookbook will catch your eye

Lookbooks are no longer just straight pictures on pages. We've seen lifestyle aspects, destinations half-way across the world, video lookbooks (lots of video lookbooks), .Gifs and for fall/winter 2012 A.P.C. is keeping things in motion. Dressed in put together looks, their new lookbook has models moving--a folding of the arms, a slight re-adjustment, zipping up a zipper, walking off screen or the Cat Daddy (okay, just kidding about that last one). Pair that with stellar clothing and you literally can't take your eyes off the page.

Check out more looks from the A.P.C. women's f/w '12 lookbook below and see it in motion on the A.P.C. website.

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One Response to “A.P.C. Women’s Fall/Winter 2012”

  1. VĂ©ronique says:

    That is effin awesome! I hope we see more things like that.

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