News__ The First Nike Commercials?

March 27, 2014 | By

Started from the bottom.

Advertising agency Wieden+Kennedy and Nike have been going steady for a long-ass time. They've created tons and tons of projects together, but where did it all begin? W+K’s own digital librarian Phoebe Owens, dug up three of Nike's first-ever nationally broadcast commercials. Titled “Evolution,” “Trophy,” and “Co-op,” they aired during the 1982 New York City Marathon.

Watch the ads above.

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