News__ Too Much Cleavage?
Lingerie design company, Lane Bryant, claims that ABC and FOX are size-ist after the two networks did not want to air Lane Bryant's most recent advertisement. The ad features plus-size model, Ashley Graham, wandering around her house in various lingerie outfits. She receives a text, "Meet Dan for lunch," and then struts out the door of her mega-mansion in flasher-style gear: bra, panties and a black trench coat.
Lane Bryant noted on their blog, Inside Curves, that even though the ad was eventually accepted by both networks, it had to go through a process of editing and primping before it was acceptable for television and that this had to do with Graham's size.
The question of "too much cleavage" seems ridiculous. How can too much cleavage be an issue for FOX and ABC when you can see ten times the cleavage on any episode of Desperate Housewives? Is it less threatening because the television cleavage we are used to is fake where as Graham's is real? If so, then what does this say about the way the female body is allowed to exist in the media? As Amanda Hess of The Sexist pointed out, "Big boobs: I don’t have them. And good thing, too, because if I did, I’d have to dress myself with the expectation that others would view my anatomy as inherently obscene."
Lane Bryant released the following ABC forms which showcase how the ad was slotted into certain programming: day time and late night. (See below.)
Ashley Graham herself told the Huffington Post, "The Victoria's Secret girls can flaunt around their panties all day long. But when there's a bigger woman with a little bit extra, they snipped it out immediately."
It's funny that skinny sexy can exist any day, any time and for any cause (remember the Carls Jr. ad featuring Paris Hilton scrubbing herself down with soap in a bikini?). So, what does this tell us except that "sexy" can exist for thin women all day but "sexy" for size 16 women can only exist between day time drama programming and after 9pm? It seems like the one thing FOX and ABC find so offensive about Graham's figure is the one thing she really shouldn't have to change--the curves.
Via: The Dishrag