News__ Beyoncé the Face of H&M

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Such a class act

Beyoncé is now the face of more than just female fierceness. Knowles was announced the face of Swedish brand H&M following the footsteps of fellow songbird Lana del Rey. The campaign image HAS BEEN jamming our computer screens with lustful wishes for palm trees and beaches features an always classy, enviably tan B in tropical array, complete with a foreign flower in her blondish tresses. The image copy reads "Beyoncé as Mrs. Carter in H&M" while the image itself reads sophistication.

The shots were taken by Inez van Lamsweerde and Vinoodh Matadin. The choice of America's sweetheart is an ingenious one for the European brand that continues to expand its US of A fronts. We can't wait to see what else Beyoncé will model on tropical beaches as the weather digits ascend.

Found Via: Huh.

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