NEWS / Chanel x Brad Pitt


By Jess Bloom | October 10, 2012 | Link | No Comments
The new face of Chanel No. 5 is a bit scruffier than usual. If you thought Chanel's hula hoop bag was weird, get a load of Brad Pitt in a campaign for women's perfume. Chanel No. 5 hasn't gone unisex. As far as we know, Brad Pitt doesn't wear it--but he wants it all over you. Why Brad Pitt? Chanel says, "No. 5 is the most iconic fragrance of our time, and Brad Pitt is the most iconic actor of our time." Is that true? Doesn't an actor like George Clooney or Daniel Day-Lewis seem more "iconic"? Regardless, Chanel's pretty hyped up over this new No. 5 campaign that will include print ads and a short film directed by Joe Wright (Anna Karenina). They sent out a press release with a username and password for a website that has...a YouTube clip? Even more underwhelming is that the clip is less than 10 seconds long. There's a picture of the back of Brad Pitt's head and voiceover in which he says, "Are you going somewhere? Where?". Way to have us on the edge of our seats, Chanel. See the clip for yourself below.

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