News__ DOCS FOREVER

September 09, 2009 | By

Everyone had (or still has) a pair of Doc Martens. Whether they are eight-hole, twenty-hole, maroon, classic black ankle boots or even flower-patterned knee highs, they are the lifer boot. Durable and strong. Doc Martens just introduced two new styles to the ever-growing collection. The Wasp, a men's shoe featuring "durable leather uppers, a subtle polished finish, distinctive yellow welt trim and a McMartens tartan lining." And The Diva, a gothic yet sultry "high-attitude spin on the classic DM's look now comes with brogue detailing, which is available in a 10-eye boot and 5-eye shoe."

Along side the two new styles, Doc Martens has instituted another campaign, Doc Maretns For Life. The updated Doc has added thickness to the core of the sole and a resilient new leather called Hardlife. The campaign states that when your pair of Docs wears out, the company will replace them with a new pair guaranteed.

We have added weight and thickness to the inner core of the sole and used a highly resilient and supple leather called Hardlife. With a little help from you, these boots and shoes will give you years of wear.
Even so, they will eventually wear out. When they do, we will repair or replace them. We will go on repairing or replacing them for the rest of your life – guaranteed.We have added weight and thickness to the inner core of the sole and used a highly resilient and supple leather called Hardlife. With a little help from you, these boots and shoes will give you years of wear.
Even so, they will eventually wear out. When they do, we will repair or replace them. We will go on repairing or replacing them for the rest of your life – guaranteed."They [the new Docs] will eventually wear out. When they do, we will repair or replace them. We will go on repairing or replacing them for the rest of your life – guaranteed."

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