News__ Reality TV, Respectable ?
Megan Fox will also get you some attention. Elle cover, June 2009.
In the past 10 years or so, reality TV has had really negative associations. It's been mostly trash, shameless people fighting, cheating, hooking up and whatever else producers could dream up to cause drama (Remember Temptation Island?). While there are still some reminiscent bad feelings towards reality TV, nowadays, everyone from The Kardashian Sisters to PR maven Kelly Cutrone, are blessing our screens.
Titled, Elle, Not Camera Shy, The New York Times, published an interesting article about how Elle Magazine embraced reality TV, and as one of the first magazines to have a presence in the TV sphere (in 2004 Nina Garcia, Elle’s fashion editor at the time appeared on Project Runway), Elle has benefited from reality. Even though it may mean airing their cat-fights, Elle receives exposure to about 1.6 million viewers with key appearances on MTV’s The City where, “Cast members frequently talk up the magazine’s influence with the same reverence and awe that most fashionistas reserve for Vogue, to which Elle has long played second fiddle." Elle says, thanks to their various reality TV endeavors (there was also Stylista), the magazine’s overall audience including web traffic, has grown.
Elle’s editor Robbie Meyers says, “People judge everything you do in fashion. Everything,” So they got used to it, and put themselves at the forefront of it. And while sometimes negative aspects or less glamorous of the business are shown, according to The New York Times, “the power of television trumps any misgivings.”
Read the entire New York Times article here.