News__ Gangnam Style for Jill Stuart?

September 25, 2012 | By


Gangnam Style on the shelves? Jill Stuart starts a rumor.

Korean viral star Psy and his Gangnam Style had us confused and excited from the start but now there's a whole new reason for the mixed emotions. A mysterious video appeared on Jill Stuart's YouTube channel called "Psy Gets Gangnam Style x New York Style" and the collaboration rumours immediately began.

It's easy to see why the video prompted dreams of a Psy x Jill Stuart collection but according to a brand rep cited on Fashionista, the clip has nothing to do with Jill Stuart. The rep also said that the collection will only be available in Asia. So there is a collection, but it's not with Jill Stuart even though the clip was posted by the NYC-based brand.

A brief adventure in armchair detective work dug up this questionable article from a site called "Dong-A."  They claim that Gangnam Style's Psy is modelling for Jill Stuart but creating a line with LG Fashion, a Korea-based company that manufactures apparel for Jill Stuart. They're also responsible for Isabel Marant, Blumarine and Burton, according to Reuters.

See? Confusing and exciting. Maybe that's what Gangnam Style really is.

Watch the new clip below and understand what Psy means when he says, "Dress classy and dance cheesy."

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