News__ H&M’s New Face: Del Rey

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The lounge-inspired crooner everyone loves to hate, Lana Del Rey, is the new face of discount fashion

Whether you hate her, love her or just want to punch that pouty mouth of hers, Lana Del Rey isn't going anywhere. Her latest spotlight grab? The singer is now the new face of H&M, the world's most reasonably priced urban mega-store. "The mood is very L.A. noir," H&M creative director Donald Schneider told Women's Wear Daily. "It’s inspired by our fall collection."

According to WWD, Del Rey will be "the global face of H&M's fall advertising — with a second campaign planned for winter." Earlier this year, Mulberry named a $1,200 purse in Del Rey's honor, so H&M brings her down from Cloud 9 and a bit closer to her fans. Earthy.

Found via: SPIN

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