News__ Act Da Fool

September 03, 2010 | By

Design team Lazaro Hernandez and Jack McCollough, aka Proenza Schouler, took the idea of a video lookbook and pushed it one step further with the help of  famed filmmaker, Harmony Korine. "Act Da Fool" is a haunting short film about ennui, destruction and hope. While slugging back 40s of malt liquor and beating tires with sticks, the protagonist waxes poetic about birds--she "wishes she was that bird and could fly away".Throughout the film, Proenza Schouler's fall collection sticks out against the overexposed desolate landscape in both a good way and a bad way. The clothes are striking but also strikingly expensive. It's unlikely that even their ready-t0-wear jeans would bedizen bodies passed out on parking lot cement (not including, of course, certain child star twins who are fans of the brand). It might just be that very juxtaposition that makes "Act Da Fool" so poignant. In the Q&A posted on Proenza Schouler's website, Korine says, "The pattern and paint drips on their clothes spoke to me. It said "go fuck up the world, burn shit, blow it up, eat mud, snort glue, drink a lot of malt liquor and eat some fried chicken, watch some strippers throw down the booty and find god." We didn't quite get all that from seeing the fall collection, but after watching this film we're pretty glad someone did.

Read the rest of the Q&A, as well as an interview with the designers, here.

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