News__ NYFW: Hood By Air

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All signs point to it being Hood By Air’s time, even though their fall/winter 2013 collection looks fit for the future, post-urban decay

MADE Fashion Week at Milk Studios on February 10, 2013 in New York City. From the darkness, tribal gothic-hop instrumental’s beat like war drums. The mouth of the runway billowed smoke, and flashes of the soon-to-be if-not-already iconic “HBA” font punctured the haze in strobe. A whose-who of New York cool, (we won’t namedrop), looked on as out marched models in heavily layered textiles and leathers, zippers on back, draping off upper-bodies and hanging over lower cut, leg bearing, shorts and skirt variations, all with an aesthetic that suggested these could survive a nuclear blast, and all branded in HBA’s play on classical film iconography.

Experimental pieces included what resembled re-purposed wetsuits, in whites and blacks, with arms stitched like they could be blaster-cannons. Ready-to-wear staples like logo print shirts and sweaters walked runway on equal playing field with the lofty concept pieces, often in between, which only further highlighted both while aiding in the brands intrigue--its ability to mesh street and highbrow into something both gutter and opulent, like a secret society.

To shake the ground even more, performance artist boyChild appeared sporadically during the show wearing outfits from the line and doing something that bordered between the Harlem shake and having a legitimate freak out.

And then there was this. Over the course of the year, A$AP Rocky has brought recognition to the fashion label through his personal career, so it only made sense to bring the hype full circle, and close with a cameo from the man himself – cult status achieved.

See photos and watch the HBA runway video for f/w '13 below.

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One Response to “NYFW: Hood By Air”

  1. […] for its futuristic approach to street wear, Hood By Air offers a stripped down selection for its summer 2013 collection. Though designer Shayne Oliver’s […]

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