News__ Be Jay-Z on Facebook
If you've got time, patience and money to burn, Jay-Z's new Facebook game might be your new favorite pastime. The game is called Empire and it takes your virtual self through Jay-Z's rise to fame.
First you choose your gender and skin color, then you collect points by visiting your mother, winning rap battles and gambling on dice throws. It sounds more exciting than it is. Mostly you just point and click. We didn't get past the Marcy housing projects level because the only reward for hustling in the baseball field was a Kangol beret.
We also tried to dress up in a denim one piece but Facebook charged us $2. It turns out you have to buy a lot of stuff for this game. In fact, just to keep playing you need energy points that cost money. The other option is to enlist your Facebook friend to join in on Empire and post everything to your news feed. You might rise to the top of Empire with a yacht in South Beach but no one is going to know because you'll be universally blocked.
This whole Facebook game thing is part of Jay-Z and Beyonce's recent social media push. Since January, the couple's ramped up their Twitter and Tumblr profiles too. Jay-Z released his dad rap track "Glory" online and announced it via Twitter. They also debuted their baby's first photos on Tumblr and followed it up with Beyonce's Tumblr full of candid photos. Maybe since the birth of Blue Ivy they feel like they need to get hip to what the kids are doing. Where's your Pinterest, Hov? (Here's ours.)
See more screencaps of Jay-Z's Facebook game Empire below.