News__ Jordan Presents #RiseAbove

July 09, 2012 | By

It's great to see a female as the focal point of a Jordan campaign and even better to see women pushing boundaries worldwide #RiseAbove

The new Jordan initiative encourages you to #RiseAbove Expectations. To launch the hashtag rooted campaign, Nike has created a video about "An Iraqi girl falls in love with basketball in a country where tradition says she shouldn't." The docu-type short features Laylan who explains women playing basketball in Iraq is a "huge deal." Now the captain of her team, the video also shows some of the push back Laylan has had to deal with. "Sure they have the right," one of the men interviewed says. "But female sports should not be played in front of strangers." Maybe the WNBA needs to be broadcast in Iraq a little more often?

Watch Jordan Presents #RiseAbove Expectations above.

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