News__ JOYRICH x Betty Boop

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JOYRICH brings sexy back. The L.A. based brand, known for their pop art graphics, has created a new fall/winter 2013 collection that features the iconic sex symbol, Betty Boop. Betty Boop may have been from the 1940s, but the 73-year-old icon is back curving around hips, bums and shoulders. The collection consists of a number of alluring items (ranging from $120-$160) including denim jackets, skirts, dresses, and t-shirts, embedded with the Betty Boop logo and the black, red, yellow, white color scheme. The collection is available now via V Files.

Check out more of the JOYRICH x Betty Boop collection lookbook below.

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