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October 25, 2013 | By

A baby from 90s subculture.

There's a first for everything. Including Junya Mafia, who has just popped their cherry with the release of their first fall 2013 collection. (You may remember the brand from these beanies.) There's a number of logo-graphics printed on hoodies, tees, hats and sweats. To go along with the release, Junya Mafia, created this video to to show what the brand is all about. Director, KCB LA took inspiration from mid-1990's youth subculture and  Spike Jonze's "Drop" music video for The Pharcyde. Sometimes people make a mess of their first time, but not in this case.

Watch Junya Mafia's fall 2013 lookbook video below.

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