News__ Karl’s Paper Perfume

July 16, 2012 | By

Karl Lagerfeld and Wallpaper magazine want you to smell like a library

Stop rubbing vintage edition books on your neck and rolling around in printing presses! Wallpaper's new perfume will make you smell musty and inky without going all Parker Posey in Party Girl. Inspired by German publisher Gerhard Steidl and his affinity for the aroma of a "freshly printed book," the magazine employed perfume designer Geza Schoen and Karl Lagerfeld to bottle it up.

Paper Passion was created with only a handful of ingredients. "The smell of paper is dry and fatty; they are not notes you often work with," says Schoen. To compliment the unique perfume, Lagerfeld packaged the simple bottle within a book of essays about paper. From visual to sensual, Paper Passion captures any romantic notions you might have about paper, ink and books.

__Share this post