News__ FW ’12 Preview: Made & Crafted

February 22, 2012 | By

A sneak preview of what’s to come from Levi's Made & Crafted for fall/winter 2012 captured at PROJECT

Back in the day (we're talking like early 1900's) Levi's sales reps would travel far and wide to stores that weren't carrying the Levi's product with a suitcase of product in tow. After showing off the goods, they would leave behind an Oilcloth Guarantee Ticket with a copper rivet holding it all together to represent the quality of their product. Looking back at this history, Levi's came up with the tag for Made & Crafted--using a khaki twill as used in chinos and indigo chambray.

The Levi's Made & Crafted collection is an exclusive line made in Amsterdam. The concept is "Modern items based on principle of good design." The f/w '12 collection features lots of primary block colors, luxe chunky sweaters, knit fruit detailing (like that adorable bunch of bananas above) and patterns that give off a little bit of that Old West feeling. With this Made & Crafted line, the Levi's reps don't need to just leave the sample card, they can leave the whole collection.

See more from Levi's Made & Crafted f/w '12 below.

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