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Madewell's Holiday 2011 lookbook video is an addictive combination of Choose-Your-Own-Adventure and paper dolls

This interactive lookbook video for Madewell's Holiday 2011 collection lets you play dress up with Dree Hemingway and Marina Muñoz. With 32 potential endings, you`ll find yourself clicking play more than once. It's a simple concept, from interactive multimedia company Interlude, with a cute execution by director Nagi Sakai that really works for Madewell's aesthetic. Plus, the song by Katie Herzig is pretty catchy.

Check out the video below to start your Madewell Holiday 2011 adventure. Glam Adventurer or Modern Tomboy? It's in your hands.

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