News__ Marc Jacobs Diet Coke

February 06, 2013 | By

It’s Diet Coke’s 30th Anniversary in Europe, and Marc Jacobs is assuring the can is ready

As Diet Coke's new creative director for 2013, Marc Jacobs has been chosen to craft three cans, three bottles, and three ad campaigns to be released throughout the year. Based in the power of feminine energy, joy and vibrancy, the designs hint at iconic looks from the eighties until now – the same span as the American designer’s industry run. Expect prints, fashion illustrations and plenty of color.

The first stills show MJ getting frisky in a photo booth, so lost in his “Diet Coke Moment” he doesn't notice the shocked onlookers--or that he's not wearing a shirt?

See the first few shots of the Marc Jacobs for Diet Coke campaigns below. The first cans and bottles will hit Europe this March.

Found via: WWD

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