News__ Markus Lupfer Resort ’12

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Markus Lupfer resort '12 collection video stars Florence Welch of Florence and the Machine, Sadie Frost and Mary Charteris

The mind can be a mysterious place--sometimes it does its job, but other times it can really get the best of us. On a hunt to solve the intricacies of the perplexing mind, Markus Lupfer presents his resort '12 collection in the form of a video. "The Puzzle of the Mysterious Mind" features ladies like our past The Cover Story Florence Welch (read our interview with her here) and English actress Sadie Frost, in roles as the different and diverse types of women who can wear the collection. The video was directed by DJ and filmmaker Tabitha Denholm, who got her inspiration from a 1960's BBC documentary about the manipulation of mind and body.

We had the privilege of getting to preview the video on Monday night on the rooftop of the Mondrian hotel in New York. The view was unbelievable. As far as the collection, it's kitschy in a good way, with faux sunglasses and cross-body purses, tee short sweaters and stripes of sequins.

Watch Markus Lupfer's "The Puzzle of the Mysterious Mind" Resort '12 video below.

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