News__ Where the Wild Things Are

December 06, 2011 | By

For s/s ’12, Martin Lamothe references African imagery, Keith Haring, horns, vases, and tears

Art director and designer Elena Martin seems to have a profound interest in cultural histories and architecture. She then intelligently intertwines them into her collections under label Martin Lamothe. For the s/s ’12 collection Pop Up Volume! Martin celebrated African landscapes and culture, but it's not what you'd expect.

The collection is divided in to two parts that work almost like tribes. One of bright shades of pink, green, and violet. The other strictly black and white Keith Haring-inspired prints. The unifying detail? Handicraft-referencing ceramics that are sewn onto the pieces, in the shapes of horns, tears, and pottery.

Designed in the UK and produced in Spain, each season for Martin Lamothe has a story that references human geographies. For  example for f/w '11, it was Eastern Europe--wheat, machines, rationalism, space, and sports. Martin manages to strike a balance between wild and conceptual textures and graphics and wearable comfortable silhouettes and cuts. She begins with color and prints, and worries about the silhouette later.

Check out some fave’s from Martin Lamothe’s s/s ’12.


Siphoned from: Dazed Digital

__Share this post