News__ M.I.A. Designs Beck’s Bottle
M.I.A. places her art work on a Beck's label
M.I.A.'s latest canvas for her art is a beer bottle. While gearing up for the release of her new album Matangi, M.I.A. was spending time in India and the opportunity to create a Beck's label came about. M.I.A.'s bottle design is one of six limited edition labels created by artists from around the world for for Beck's "Live Beyond the Label" campaign. A Ying Yang is at the center of the label she created and M.I.A. says the piece was originally a painting she was working on. Though she's not much of a beer drinker, M.I.A. felt like the bottle was a good canvas for her work
Artist vs. commerce has long been a battle in all artistic realms. Maybe in anticipation of potential criticism M.I.A. told Spin, "I think you have to have a certain conviction about your work and I think the canvas is irrelevant, you can put it on anything these days." What do you think?
See M.I.A.'s label above and watch a video featuring her talking about the project below.