News__ PRACTICAL WINS

March 24, 2010 | By

Royal College of Art student Min-Kyu Choi recently won the best design of the year overall award from the Design Museum in London. The museum gives away awards to the best design in seven categories: architecture, fashion, furniture, graphics, interactive, product, and transport. Alexander McQueen took home the fashion award for his spring 2010 collection, but lost overall to Choi's invention: a laptop plug that folds flat.

"The folding plug shows how intelligent, elegant and inventive design can make a difference to everyone's life," the judging panel chairman explained. "Min-Kyu Choi is a designer just setting out on his career and he clearly has a great future ahead of him."

But some people aren't so thrilled with the overall triumph of practicality and science. Amy Odell of The Cut commented that "our lives would be more changed by owning one of those spring McQueen runway pieces." Although Vogue was not as obvious about McQueen's loss, they did feature his collection photo along with the story instead of Choi's delicate invention. Why is everyone so annoyed? Because a plug is a plug is a plug is a plug, but McQueen is forever.

Via The Cut & Vogue

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