News__ The NFL is Coming for You

August 15, 2012 | By

"It's My Team" is the first NFL campaign to focus on females consumers

Football and fashion haven't traditionally been friends per se. But the NFL is trying to change that. Their new "It's My Team" campaign features a revamped women's apparel collection of more "stylish" versions of team branded tees and jerseys, and a high end shoot to go with. Styled by fashion heavy hitters Tiina Laakkonen (T Magazine and Vogue Japan) and photographed by Daniel Jackson (Teen Vogue and i-D Magazine) the campaign features 20 women from various professional backgrounds from former Secretary of State Condoleezza Rice to jewelry designer Melania Trump to tennis star Serena Williams and sportscaster Melissa Stark wearing the new line of clothes.

See the full roster of women in the NFL "It's My Team" campaign below.

Seen Via: NY Times

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