News__ Nike Snowboarding “Never Not”

September 19, 2013 | By

Nike's new snowboarding film features some heavy tricks and some heavy hits

Pre-net days, when a new skate or snowboarding video was released you had to go down to your local skate or snowboarding shop to buy the VHS. You'd get a bunch of friends together in someone's parents' basement and watch together. Now, it just takes a couple clicks. Growing their presence in the snow sport world, Nike Snowboarding has released their new full length film, "Never Not: Part I". Featuring female pro rider Jess Kimura aongside Nicolas Müller, Gigi Rüf, Jed Anderson, Austin Smith, and Halldór Helgason, "Never Not" was filmed by Joe Carlino and Per-Hampus Stålhandske over an entire season with stops in Russia, Austria, Switzerland, Canada, Iceland, the United States and Sweden. The film offers up a "360-degree view of what it takes to be a professional snowboarder" helped along with a heavy-hitting soundtrack that includes legends like The Rolling Stones, Eliot Smith, David Bowie, and John Lennon. This video will definitely get you excited for the upcoming season.

Watch Nike Snowboarding "Never Not: Part I" trailer here. Get the full length on iTunes here.

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