News__ Nike Snowboarding “Never Not”
Nike's new snowboarding film features some heavy tricks and some heavy hits
Pre-net days, when a new skate or snowboarding video was released you had to go down to your local skate or snowboarding shop to buy the VHS. You'd get a bunch of friends together in someone's parents' basement and watch together. Now, it just takes a couple clicks. Growing their presence in the snow sport world, Nike Snowboarding has released their new full length film, "Never Not: Part I". Featuring female pro rider Jess Kimura aongside Nicolas Müller, Gigi Rüf, Jed Anderson, Austin Smith, and Halldór Helgason, "Never Not" was filmed by Joe Carlino and Per-Hampus Stålhandske over an entire season with stops in Russia, Austria, Switzerland, Canada, Iceland, the United States and Sweden. The film offers up a "360-degree view of what it takes to be a professional snowboarder" helped along with a heavy-hitting soundtrack that includes legends like The Rolling Stones, Eliot Smith, David Bowie, and John Lennon. This video will definitely get you excited for the upcoming season.
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