News__ NYFW: Gretchen Jones A/W ’12

February 09, 2012 | By

Behind the Scenes at New York Fashion Week: Gretchen Jones a/w '12 shot by Ian Reid

There was an old world mood at the Gretchen Jones' show yesterday. Against stark contrasts of light and shadow, and above a medicine wheel made of sand and stone, Chelsea's Root(Drive-In) felt like a cave just after a stone being rolled back to expose a rare treasure. But in this case the treasure was the upcoming Gretchen Jones a/w '12 collection.

Taking reference from Edgar Allan Poe’s ‘The Raven,’ Louis Carroll’s ‘Through the Looking Glass’ and Nico’s album ‘Desert Shore,’ the New York-based label came up with some fresh interpretations of Mexican lore and Southwestern tradition: turquoise jewelry (and nails!), black and white ikat print, natural earthy tones, bolo ties, and grey brushed wool textured the a/w '12 collection. A particular stand-out: a woven-looking two-piece outfit in burnt orange, shoulders adorned with bone beads. True to Gretchen Jones' ethical standards, the collection was entirely made in the United States, and worked with an eco-friendly dye technology that does not use water and emits no waste. The boots were classic Durangos and the jewelry was sourced from Ian Kennedy Antique Indian Jewelry.

Check out images shot by Ian Reid from Gretchen Jones a/w '12 show at NYFW below.

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