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Color of the year, on your butt!

Pantone’s standardize color wheel is universal. And so is its appeal in the quirky product realm. The company's pigments have inspired a bevy of color matched goods, including coffee mugs, toothbrushes, and even hotel design. Well aware of this colorful trend, South African design team Mark thought “if you can’t beat ‘em, join ‘em.” The creative duo came up with a product that lets you enjoy Pantone’s rainbow in a whole new way. Introducing: Pantytones! (or underpantones, for the fellows). Match your mood to these hued underoos, or color coordinate with all your other Pantone products! These will likely be available at your local Urban Outfitters any day now, so keep your eyes peeled.

Check out more Pantytones below.

Found on: CollabCubed

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