News__ Pierre Balmain’s (Music) Video
The Parisian brand Balamain takes to the streets of New York for their new video look book
As Paris Fashion week starts, Balmain makes some videos. The french brand has created a series "live lookbooks," the first of which was released yesterday, to promote their new diffusion line, Pierre Balmain, which will launch this Sunday. Even the wealthier in this world have been known to call French design house Balmain’s prices ‘ridiculous’, which probably has something to do with the birth of Pierre Balmain.
The Pierre Balmain video features Aussie Abbey Lee Kershaw, her real-life boy Matthew Hutchinson and their band, Our Mountain. (The band is also responsible for the video's soundtrack.) The group frolic through New York City streets, subways, and dive bars, wearing Pierre Balmain luxury "basics," which include zebra-print tops and jackets and super-slim zippered trousers. They warm up for their show and Abbey puts on her lipstick in a grungy bathroom before going on-stage.
Watch the Pierre Balmain video above to get the full story.