News__ Go on a Fake Holiday

December 07, 2011 | By

Need a vacation? Slap up a poster of a Hawaii beach and you’re good.

In the freezing cold of winter, sometimes all you want is to go somewhere warm. Problem is, vacations are expensive. Well at least the real ones are.

Photographer Reiner Riedler has spent years as a travel photographer. Although he takes very real pictures of very real places, he’s also taken a series of photos over the last decade of simulated tropical islands, ski resorts and ancient ruins. Riedler’s website explains: “When wishes are out of reach, simulation is taking over our leisure time and our holidays. Imaginary worlds are created, often under massive technological exertion, in order to offer us experience as reproducible merchandise. Although the quality of these adventures on demand sometimes proves to be rather dubious, the boom does shed light on one thing: the yearnings and dreams underlying people’s daily lives."

It’s a strange sight to see families smiling, soaking in synthetic sunrays, looking longingly into the peeling, glued-up posters of blue sky and walking along what could very possibly be plastic streets. Sometimes, though, desperate times call for manufactured measures.

See Reiner Riedler’s “Fake Holidays” below.

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