News__ Rita Ora New Face of Superga

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UK sneaker brand Superga brings out Rita Ora

Jay-Z's new girl (professionally speaking) Rita Ora will be the new face of Superga. Taking over from fellow British resident, Alexa Chung, Rita Ora's Superga campaign will hit early 2013. "'I love being comfortable and I live in flats," Rita Ora told Elle. "Superga trainers are like a blueprint that every girl should have in her wardrobe because you can go as glamorous as you like but still be cool and comfortable. For me that's the perfect mix."

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