News__ Royal College of Art for Fendi

September 22, 2011
Fendi recruited design up-and-comers from the Royal College of Art for its new installation series Talk about a big fashion break. Five Royal college of Art post-graduate teams were enlisted by Fendi, to produce art installations and window displays for their new location on Sloane Street, one of London’s dominant fashion veins. The students re-purposed salvaged leather materials from Fendi’s Selleria handbag collection, morphing them into kinetic machines and intricate art objects.  The result is what Fendi calls "punk handicraft" and describes as a defiant spirit, freedom from conformity, and a discovery of beauty in imperfections. While that may be a bit of a stretch for such a formal brand, it’s inspiring to see fashion houses seeking out young creativity and re-appropriating unused materials from their design process. See more of the Royal College of Art for Fendi work below.

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