News__ Share a Coke
Halfsies with happiness
Coca-Cola -- the American non-diabetic, Cindy Crawford pastime. But what if you don't want the whole can but instead just the taste? Share! The success of Coke's "Share a Coke with…" social media campaign led the brand to create an actual, non-virtual sharing can. The unique cans, created by designers Olivier Brechon and Martin Olivier, turn the standard 330ml can into a halfies go -- two cans of 115ml carbonated americana. Except that the American halved flavor will only be available for a trial period in Singapore via a "Happiness Truck."
Watch the campaign video below to see how it works.