News__ Sophomore’s Truth or Dare

March 29, 2011 | By

Sophomore's s/s '11 video lookbook was inspired by Madonna's Truth or Dare documentary

Truth or dare? Sophomore presents their new spring/summer 2010 collection in the form of a video shot by Cass bird, who has been shooting the Sophomore lookbooks since the inception of the brand in 2008. Shot at The Bowery Hotel the "cast" hangs out, gets some tattoos and plays a little Truth or Dare. You know, your average Wednesday night. The short film was inspired by Madonna’s documentary Truth or Dare, and plays tribute with short switches from black and white to color. In true Cass bird style it's hard to tell what parts are real or fake, but that's up to you decide. Kind of like that question we're still waiting on a answer for, truth or dare?

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