News__ SWIMS S/S ‘12

November 30, 2011 | By

R.I.P. flip-flops

We’ve been digging Norwegian lifestyle brand SWIMS ever since they reinvented the galosh, made them desirable and colorful--essentially saving the lives of our leather shoes. We now tromp through puddles fearlessly and look good while doing it.

For s/s ’12, as the days get dryer, SWIMS has rethought the loafer, and it’s going to be our new go-to for the beach, dipping in the ocean, the pool/poolside, and for cruising around the city. We can now loaf around anywhere. SWIMS redesigned the classic loafer with a rubber exterior and nylon top complete with anti-bacterial mesh, ventilation, traction, and breathability. But in addition to functionality, they also have strong style points with detailing options including lace front and tassles, in a wide range of hues.  All in all, much better than stubbing your toe on a rock or bailing at a pool party.

Take a look at SWIMS s/s '12 collection of loafers below, and believe us when we say flip-flops are dead.

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