News__ Return of Elsa Schiaparelli

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The queen is back to try and take the fashion throne

Elsa Schiaparelli made a name for herself way back in the 1920s. By the 1930s, her bold, bright designs were coveted by fashionistas (they didn't use that word back then) all over Europe--perhaps even more so than Coco Chanel’s. However, the brand closed its doors in 1954. Now, for the first time in almost sixty years, the Schiaparelli name will be revamped, modernized, and kick-started.

So far, Schiaparelli’s owner, Diego Della Valle, has hired French model and actress Farida Khelfa to be the voice of the company. He is still on the lookout for a lead designer, but has already revealed that a line of accessories, fragrances and cosmetics is in the works for winter 2013. It’s perfect timing, really--Elsa Schiaparelli is currently exhibited with Miuccia Prada in The Costume Institute’s 2012 exhibition, “Impossible Conversations,” which opens tomorrow (May 10).

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