News__ WATCH: “& It Was U”

December 12, 2012 | By

All hail the segway

How to Dress Well aka Tom Krell's new video for "& It Was U" is a trip through a strange spiritual gathering in California. The cult's leader? The one in yellow who rides the Segway. Directed by Luke Gilford and produced by Urban Outfitters, the video "is about the insatiable need to believe," How To Dress Well says. "It captures a group of people in a very personal and very eccentric spiritual ritual, and showcases all the different ways these different people experience something magical."

Watch How to Dress Well "& it Was U" below.

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