News__ Watch Prada’s “Real Fanatasies”
Prada does Kafka
Prada’s “Real Fantasies” feel more like weird dreams, the kind you wake up from and think “What does it all meaaann?”. Characters from their Fall/Winter 2013 campaign “perform in a world of distorted normality, a collection of everyday moments assembled together to form the film noir of commonness.” The Italian luxury brand creates a strange realm using an unusual color palette, découpage settings, and a dissonant soundtrack. The production is so eerily captivating, it’s easy to overlook the outfits. But they’re good: gingham trenches in white and pink, fur coats with oversized cuffs, and a few pairs of slick shades.
Check out Prada’s “Real Fantasies” f/w ‘13 campaign video below.
Spotted on: HUH.