News__ What’s the Deal: Kyary Pamyu

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What's the deal with...Kyary Pamyu Pamyu?

Name: Kyary Pamyu Pamyu

Location: Tokyo, Japan

Sounds Like: The most adorable descent into madness. If Zelda Fitzgerald had turned to lollipops instead of bathtub gin, and was Japanese, she could've written the hit single, "Candy Candy."

Why You've Heard of Her: Kyary Pamyu Pamyu has been on the up and up in Japan since her first song "PonPonPon" in July of 2011. If you're caught up on your Warner Music Japan, there's no way you'd miss any of her sincerely bizarre music videos. Also she is so kawaii.

What's her deal?: Who knows what this chick's deal is? She started her career as a fashion blogger which turned into modelling gigs for Harajuku magazines. After that she went into the eyelash business to help Japanese girls look even more like dolls. Then, ready for the big leagues, Kyary released a mini-album which was quickly followed by an autobiography chronicling her rise to fame. Ballsy move, Kyary. Behind every famous kawaii Harajuku girl lurks a business savvy opportunist.

The music video for "Candy Candy" is a truly amazing token of Japanese pop culture. Honestly, Kyary Pamyu Pamyu had us at the opening sequence when she runs with a piece of toast in her mouth. It's not an "I'm-late-for-the-bus-toast-on-the-go" montage. It's more of a horse bit-like accessory. The rest of the video doesn't fail to disappoint with meaningless cutesy lyrics, a google-eyed onion and killer dance moves. We agree with YouTube commenter CookieTrainFTW who wrote, "This song means everything."

Watch the music video for Kyary Pamyu Pamyu's "Candy Candy" below.

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5 Responses to “What’s the Deal: Kyary Pamyu”

  1. Mish Mish says:

    I love this new column we’re doing!!!!!! SO RAD

  2. Mish Mish says:

    This song is mental like bad acid before bed.

  3. Hillary Hill says:

    holy fuck

  4. […] season for snoozing an hour past wake up call and racing out the front door with uncombed hair and toast in your mouth Kyary Pamyu Pamyu-style. Uniqlo hopes to soothe your wake up woes with a free alarm app that plays […]

  5. […] Kyary Pamyu Pamyu is Japan’s Lady Gaga. And she’s only 20 years old. The former fashion model-turned J-Pop superstar’s new video “Furisodation” (to be released January 30) is just as wild as her fans have come to expect. Extravagant costumes, elaborate choreography, strange half-man/half-beasts and a whole lot of debauchery make this video a weird, synchronized, peppermint-flavoured, geometric fantasyland romp. Okay. We’re dizzy now. […]

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