News__ Saint Laurent Paris Packaging
Goodbye Y, it's sad to see you go
There are certain things that everyone knows not to mess with no matter what, and we'd like to include YSL on that list. When the brand went under new creative direction by Hedi Slimane earlier this year, one of the first things as part of his new position was to go bananas on YSL's branding--renaming Yves Saint Laurent as Saint Laurent Paris. While, co-founder Pierre Berge is said to approve of the change, some of us are still skeptical. But, regardless of your feelings, they're charging ahead with the change. Slimane has released some images of the newly dubbed Saint Laurent Paris' packaging. They're trying to sell, we're not sure we're buying.
Clipped via: Oyster