Archive for the ‘News’ Category

Bye Tupac, Buy Tupac

Thursday, September 13th, 2012
Tupac lives, Digital Domain dies. The company that resurrected Tupac as a hologram for Coachella now faces bankruptcy because its techno tricks are mad expensive. Co-founded by James Cameron in 1993, Digital Domain has won Academy Awards for their contribution of special effects to films like Titanic, The Curious Case of Benjamin Button and Thor. Those glory days are over, however. They recently had to close down a studio in Port St. Lucie, Florida and laid off over 300 employees. The bulk of their business is being sold to Searchlight Capital Partners, a private equity fund. As part of the bankruptcy process, Digital Domain will be auctioned  off on September 21st so if you've got more coin than Searchlight, the visual effects group could be yours. What's $15 million when you could make holograms of Biggie or Lisa "Left Eye" Lopes for your living room? Going once, going twice. If you want all the business details, you can check out Digital Domain's press release here.

Tupac Performs at Coachella

Monday, April 16th, 2012
Tupac is alive (sort of) and performs Hail Mary and 2 of Amerikaz Most Wanted at Coachella Imagine being at Coachella, watching the Snoop Dogg and Dr. Dre show and all of a sudden Tupac raises on stage and starts performing "Hail Mary." Well, that happened. Using some sort of crazy technology (also used in Japan to make pop stars) a realistic hologram of Tupac was created, and "Tupac" can rap, dance and even get the crowd live. Finishing his performance with "2 of Amerikaz Most Wanted" with Snoop, the two rappers even interact with one another at times. Though this has been used before (again, see Japanese pop star video), it hasn't been used to bring back celebrities from the dead. The opportunities could be endless. Maybe Elvis will be going on tour next summer, Biggie will be playing Madison Square Gardens or Whitney Houston will perform her own memorial concert. Musicians that are still alive could even use it--Beyonce could have concerts across the world the same night. Most of us revel at the idea of seeing our favorite lost performers on stage again, but it is a little weird. Is Tupac performing at Coachella creepy or cool? Who would you want to or not want to see resurrected on stage?