Archive for the ‘News’ Category

Solange For Madewell

Thursday, August 23rd, 2012
Solange Knowles in Madewell Autumn 2012 okay Solange has hit the fashion scene hard--popping up everywhere from Refinery29 to Vogue. Now, Beyonce's younger sister (she probably doesn't like being described like that) is the new face for Madewell. Solange takes the reigns from past Madewell spokesmodel Alexa Chung, wearing the autumn 2012 collection in both lookbook and video form. See Solange in the Madewell autumn 2012 lookbook and video below.The collection hits stores September 4. Images borrowed via: Highsnobette


Monday, December 5th, 2011
Madewell's Holiday 2011 lookbook video is an addictive combination of Choose-Your-Own-Adventure and paper dolls This interactive lookbook video for Madewell's Holiday 2011 collection lets you play dress up with Dree Hemingway and Marina Muñoz. With 32 potential endings, you`ll find yourself clicking play more than once. It's a simple concept, from interactive multimedia company Interlude, with a cute execution by director Nagi Sakai that really works for Madewell's aesthetic. Plus, the song by Katie Herzig is pretty catchy. Check out the video below to start your Madewell Holiday 2011 adventure. Glam Adventurer or Modern Tomboy? It's in your hands.


Monday, August 22nd, 2011
Alexa Chung has another collection with Madewell Following up her popular debut collection with Madewell, Alexa Chung drops a sneak peek of her fall '11 line we have been waiting for since we posted about it in March. The images for the collection were shot in Austin, Texas, tapping into her whole American-road-trip theme. Apparently, Chung drew a lot of inspiration for the collection from "girls in bands who live their looks" but judging by the sneak peak photos, Chung has never been on a dirty punk tour. Glamorous, soft and dreamy is the vibe, not a far stretch from the famous Chung look. Peeped on: Elle

More Alexa

Tuesday, March 15th, 2011

Alexa Chung models Madewell's classic pieces mixed in with her own wardrobe.

Alexa Chung (well the team Alexa Chung has in some way assembled) will be producing another collection for Madewell. While her first collection for Madewell saw spring in polka dots, silk blouses and vintage-inspired dresses, her follow up collection will hit this fall '11. Via: Elle


Friday, August 20th, 2010
"It Girl" collaborates with "It Brand." [Refinery 29] Remember when everyone and their cat was getting vajazzled? Well, if you're not so into the glittery, crystaled crotch look you can always "vatoo" your womanhood. "Vatooing" (or "twatooing") is exactly what the name alludes to: vagina tattooing, except the process is not permanent (the body paint stays on for seven days depending on "friction") and requires a total hair removal pre-vatoo. Visit Completely Bare in NYC for more details. [The Luxury Spot] Halle Berry is the first black woman to grace the cover of Vogue since Naomi did it in 1989. [Parlour] Where is the line between sexual assault and curiosity when the offenders are barely even pre-teens. Mary Elizabeth Williams analyzes. [Salon] A hilarious theory on "The Real Tampons of New Cray Cray." Rite Aid might be involved. [Everything is Annoying] Signal Gallery in East London hosts "Beyond Punk," an exhibition curated by former Adverts bassist, Gaye Black. The show also features work by Adam Ant and Chris Brief of The Briefs, Spizz of Spizzenergy and Knox, of the Vibrators. Watch the video. [Paper Mag]